Target Corp. is removing gender labels from most of its children’s departments after customers complained about signs designating certain toys for girls.
The kids’ bedding section will no longer feature boy and girl signage, and the toy department will be without labels and pink or blue paper on the shelves, Minneapolis-based Target said on itswebsite Friday. Gender labels will remain in the kids’ clothing section because of sizing and fit differences.
Retailers have been moving away from gender stereotypes, and some startups have emerged to break down the divide in kids’ clothing and toys. The signage that sparked the dispute at Target was for building sets, like GoldieBlox, that are targeted at girls.